Electric vehicle (EV) charging stations have become commonplace in various settings: supermarkets, retail parks, and even residential areas. To optimize their application, simply having their EV charging service isn’t enough. Just as strong brands differentiate products, designing your EV charging infrastructure to build your brand and market others is for those wanting to step it up.
Attracting the Users with Visual Appeal
A generic charging depot would not have the unified atmosphere that a depot with chargers that reflect a consistent brand aesthetic would have. Incorporating brand theme colors, the logo, or simply making the exterior more inviting could contribute positively to the surrounding environment, which is especially beneficial for retail hubs. Branding can integrate EV charging into retail, fleets, and workplaces as its own, rather than seeming as an industrial afterthought.
Your Chargers, Your Message
Custom exterior branding on EV chargers, with features like the customizable exterior of viveEV’s Pumpy 180kW model, is a powerful platform that does not sacrifice its function to communicate ideas. As an opportunity to convey the values behind your brand and the EV charging project, such as a commitment to sustainability, the public can more easily connect with the service. Blending into the business with fully customizable exteriors, infrastructure can be a useful marketing tool.
Community Engagement
The design offers opportunities to showcase local elements (e.g., the region name or symbol), creating a sense of pride in the charging station among residents. When people see familiar visuals, the community is more likely to support the project. Particularly impactful in public spaces, the locally well-integrated exterior of charging stations would render them as community assets.
Positive Public Perception
Strong branding is essential for a positive public image. The professionalism of a well-designed charging station signals the quality of the business as well as the reliability of the charger. This builds trust with EV drivers. Users who come into contact with the branded charger have a greater likelihood of long-term customer loyalty. For commercial enterprises, the branding option means increased engagement with their brand.
At viveEV, we believe that EV chargers should be a true extension of your business. Our FCDC station models 180kW Pumpy and 600kW Tron are high-performance chargers with industry-leading uptime. The customizable exterior and interactive LCD screen features are designed to create a user experience that amplifies your brand, one charge at a time.
Your Brand.
Your Charger.
Your Way.