The "Race to the Bottom" is a Dead End
Many CPOs obsess over a "lowest price strategy" in the early stages, setting rates even marginally lower per kWh than nearby stations. However, considering rising electricity costs and fixed monthly Demand Charges, price competition that eats into margins inevitably becomes a self-destructive "chicken game." Profitability is not improved simply by lowering the Price Tag. Rather, "making customers visit even if it's expensive" is the true revenue strategy. Today, we discuss CPO Revenue Optimization technology that protects margins and maximizes revenue without price wars.
Part 1. 'Value Justification' is More Important than the Price Tag
Do customers only look for the cheapest option? No. The biggest fear for EV drivers is not "expensive prices," but "arriving to find the charger doesn't work."
Psychological Value
Customers are willing to open their wallets for a "charger that definitely works" at a premium, rather than a "broken charger" at a discount.Premium Strategy
If high Uptime and a pleasant charging experience are guaranteed, CPOs can set higher rates than competitors and still secure loyal customers. We call this "Value Justification."
If you miss out on operational quality while trying to lower unit costs, customers will leave. Conversely, if quality is guaranteed, price does not become a resistance factor.
Part 2. If You Can't Raise the Price, Increase the 'Throughput'
If it's difficult to raise prices above the market average, there is one way to increase revenue: Selling more in the same amount of time (Volume). In the charging business, revenue opportunities are concentrated during specific "Peak Times" like rush hours or holidays. During these times, how many vehicles you can handle within a limited power capacity (CAPEX) determines that month's revenue.
The Importance of Turnover
If 2 cars arrive at a location with only 1 charger, 1 car waits and leaves. This is a clear loss of opportunity cost.Solution
You need technology that converts "waiting lines" into "revenue" by charging multiple vehicles simultaneously without upgrading power capacity.
Part 3. How viveEV Optimizes Revenue Structure
To maximize revenue without price competition, hardware technology to support it is essential. viveEV strengthens the CPO's margin structure with the following 3 solutions.
✅ 1. High Uptime (Reliability): "Quality That Justifies Premium Pricing"
To charge premium rates, "no breakdowns" must be the premise. viveEV's hardware (Pumpy/Tron) has durability that does not stop even in harsh outdoor environments.
👉Revenue Effect: Eliminating revenue gaps (Downtime) caused by breakdowns is the most certain defense of profits. Instill trust in customers that "it always works here."
✅ 2. Dynamic Power Sharing (Turnover): "Selling More in the Same Amount of Time"
If you can't change the rate, you must increase sales volume (kWh). viveEV's Dynamic Power Sharing technology splits the power for 1 car to charge 2 cars simultaneously.
👉 Revenue Effect: Instead of charging 1 car and turning 1 away during peak hours, sell power to both, maximizing Throughput. This is a key technology to increase revenue volume without additional power construction work.
✅ 3. OCPP Compatibility (Integration): "Hardware That Executes Your Pricing Strategy"
Let's assume a CPO has designed sophisticated pricing plans such as 'Member-only rates', 'Nighttime discounts', or 'Fleet subscription models' for monetization. However, if the hardware cannot recognize this, it is useless
👉viveEV fully supports standard OCPP, accurately implementing the CPO's complex billing policies in the field.
Profitability Comes from 'Operational Efficiency', Not Price Tags
Instead of worrying while looking at the price tag of the station next door, check your station's Uptime and Throughput. Profitability comes not from cutting margins, but from receiving 1 more customer and operating without failure for 1 more minute. Hardware that sells a lot (Sharing) and lasts long (Durability). viveEV will build the most solid revenue structure for your charging business.